CONTENT PLANNING & WRITING
SEO content tools from topic planning to reviewed drafts
Keep a client’s article plan, outlines and editable drafts in the same campaign as their SEO work. Prepare useful content around a target page, refine the details and send approved articles to WordPress as drafts.
Free personal walkthrough with Robert Long, CEO of Seller’s Bay. No app account needed to book.
A clear editorial handoff
Plan — choose a target page and supporting topic.
Prepare — outline, draft and improve the explanation.
Review — check facts, SEO fields and links.
Deliver — send a WordPress draft for final review.
Give each article a job before you generate it.
SEO content tools help organise the preparation of search-focused articles. Start with the reader’s question and the page the article should support. A useful brief identifies the intended audience, primary topic, verified source material and next step. One article should answer one clear need rather than repeat an existing page.
Move from an outline to an article you can edit.
When Content Clusters are enabled, select a target page in the campaign, prepare topics and build an outline. Choose section-by-section writing for a gradual review, or a full article draft as a starting point.
Shape the outline
Choose headings that follow the reader’s questions. Add the client’s actual knowledge, specifications and examples to the brief. Remove sections that do not serve the topic.
Review the draft
Edit the wording, tone and article language. Check every claim, source and link. Save the work and return through Generated articles when further review is needed.
Prepare the SEO fields
Use the available helpers for SEO fields, a featured image, FAQs and a summary. The H2 index helps navigation. Review all generated fields before saving; helpers may use credits.
A practical brief: help a shopper choose a bedside table.
Fictional editorial example for Example Home Store. This brief illustrates content planning; it is not a generated article, customer campaign or ranking result.
Article brief
Reader: a shopper fitting a table beside a bed.
Question: how to choose a bedside table for a small room.
Supporting page: the store’s bedside-table collection.
Useful evidence: verified dimensions, product photos and measuring instructions.
Outline: measure the available space; compare table height with the mattress; choose storage; check access around the bed; review dimensions before ordering.
Review decisions
Explain how to measure rather than invent a universal “perfect” size. Link to the collection only where it helps the shopper compare suitable products. Describe the photograph accurately in its alt text.
Example SEO title: How to Choose a Bedside Table for a Small Room
Example summary: Measure the space, compare height and storage, then check the product dimensions before ordering.
Send a WordPress draft, then finish the publishing review.
Connect the client WordPress site using its site URL, username and an authorised Application Password. Test and save the connection. Review and approve the article, then use Publish to WordPress draft. That delivery creates or updates a draft; final live publication takes place in WordPress. Check formatting, images, links, headings and the preview there before publishing.
Make the content useful to people and easy to understand.
Write a direct answer near the beginning, use descriptive headings and support important claims with reliable sources. Add the client’s first-hand knowledge where relevant. Explain terms clearly, identify the organisation behind the content and keep examples accurate. These choices help readers and systems understand the page, but do not guarantee rankings or citations in AI answers.
Google’s helpful content guidance is a useful review reference. Seller’s Bay prepares articles and SEO fields; this workflow does not replace technical SEO checks or provide a verified content-grading score.
SEO content tools questions, answered.
Can I edit the AI article?
Yes. The article editor lets you review and change the draft, and saved articles can be reopened for updates. You remain responsible for accuracy and the final publishing decision.
Can ChatGPT write SEO content?
AI can help prepare an outline and draft, but a useful finished article needs a clear brief, reliable facts and editorial review. Seller’s Bay places article preparation inside the client campaign rather than treating generated text as finished work.
Will the article publish automatically?
The WordPress action delivers a draft after review and approval. Finish the review and publish the live article in WordPress.
Does this include content scoring?
This page describes topic planning, outlines, editable articles and SEO helpers. It does not promise a competitor-based content score or an automatic ranking recommendation engine.
Do article tools use credits?
Generation and many helpers use credits. Check the cost shown before each action. Feature availability and limits depend on the account, plan and enabled tools.
Can I use this as a WordPress AI writer?
You can prepare an article in Seller’s Bay and deliver it as a draft to a connected WordPress site. It is a campaign workflow, rather than a writer running inside your WordPress editor.
Can I see it before choosing a plan?
Book a free CEO walkthrough. Ask Robert to show topic planning, article editing, SEO fields and the WordPress draft handoff for your type of client.
See the content workflow from brief to handoff.
Bring a client content question to your free walkthrough. Robert can show how topic planning, drafts and review fit alongside the wider campaign.
Free personal walkthrough · One-hour booking · Choose Zoom Meeting to see the app
Explore product content tools, rank tracking and client reports. Check plans and credit options before running work.